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How to Be Successful With Bulk SMS Marketing Are you looking for a way to increase your business revenue? If so, think of coming up with and implementing a SMS marketing campaign. One of the most cost-effective ways of reaching your audience is through bulk SMS marketing. SMS messages have high open rates. This means text messages are read more than social media posts and email. Therefore, by using bulk SMS marketing, you can reach your audience in a better way than using email. However, SMS marketing gives you only 612 characters to convey your message. You have to carefully come up with your marketing content to provide value in less than 612 characters. You may not be able to provide all the details you would like to your audience if your SMS is too short. On the other hand, if the SMS is too long, you risk boring your target market. Thus, you should take time to come up with the perfect SMS message for your marketing. Timing is Key Timing is an important aspect to consider when implementing a bulk SMS marketing campaign. To know the best time to send a marketing message, think of your business. For example, restaurant owners may want more customers during the lunch hours. Thus, sending SMS messages just before midday will be ideal. You want your message to be relevant to what people are doing at the time. For instance, people are usually thinking of where to go for lunch a few hours before midday. You can register more sales when you send your messages to them at that time.
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For bars and sports clubs, the end of the working day is the best time to send marketing messages through SMS. Many people may be thinking of unwinding at the end of a long day at work. As they are trying to figure out what to do, your message on an offer in your bar would make them act. This is a win for both you and the customers. The people will have a place to go to (your bar) while you will make more sales.
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There are a number of days when you should avoid sending bulk SMS messages. For instance, Mondays are usually a bad day for most businesses. After being away from the office during the weekend, most people are usually busy on Mondays. The exact time when you send bulk SMS messages is also important to consider. For example, sending SMS messages to your customers at 3am is likely to make them unsubscribe from getting messages from your business. You can have a successful SMS bulk marketing campaign if you think like a consumer. Choose a time when people are more likely to respond to send your SMS messages.